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formion - independent consultancy

Brand, Customer Experience & Business Development

I help brands turn ideas into clear, compelling businesses - shaping positioning, offers, digital touchpoints and the customer experience from the inside out.
What I do

From idea to experience.

01

Brand & Positioning

Brand strategy, positioning and concept development that create clarity, relevance and a distinct place in the market.

02

Customer Experience

Customer journeys, digital touchpoints and service design - creating experiences that feel considered from first impression to delivery.

03

Business Development

Offers, pricing, packaging and commercial development - turning strong ideas into businesses that work in practice.
selected work

Calma Nordic

Building a brand and customer experience from the ground up.

From initial concept to market-ready experience, Formion shaped Calma Nordic across brand positioning, business model, pricing, digital experience, communication and service design.

Brand & Positioning

Concept development, positioning, brand direction and communication.

Business & Offering

Business model, pricing, packaging and development of the customer proposition.

Customer experience

Customer journey, website, booking flow and service experience.
about

Independent thinking, from strategy to experience.

Formion is an independent consultancy founded by Linnea Leth, working across brand, customer experience and business development. I combine strategic thinking with hands-on development to create businesses and experiences that are clear, relevant and considered at every touchpoint.

Let´s work together

Have a project in mind?

For brand, customer experience or business development projects, get in touch.
Get in touch