About

Independent thinking, from strategy to experience.

Formion is an independent consultancy founded by Linnea Leth, working across brand, customer experience and business development.

My approach is to look at the role experience - from the initial idea and positioning to the offer, digital touchpoint and the way a customer ultimately experiences a business.

I combine strategic thinking with hands-on development, helping turn ideas into clear, relevant and commercially considered concepts that work in practice.

APPROACH

Strategy should work in practice.

I believe the strongest brands are built when form and function work together. Strategy, business and customer experience shouldn´t exist in separate layers - they should strengthen each other.

Selected venture — Calma Nordic
From positioning and concept to pricing, digital customer journey and guest experience.